He began by handling packaging and shipping for his family's online retail business, selling disposable products through Amazon, Walmart, and other marketplaces. He later founded Paradigm Shift Media with a vision of cultivating more open-minded, multi-perspective storytelling while delivering innovative marketing solutions for small and medium-sized businesses. Since founding PSM, Alan has established partnerships with C-level executives from leading media and advertising companies, as well as unicorn startups. Through these relationships, he has structured strategic joint ventures and acquisition buyouts across North America, Europe, and the Asia-Pacific region.

By embracing both successes and failures, Alan has developed expertise in partnership development, investment strategy, portfolio management, recruitment and training, operational synergies, and risk management. Today, his focus is on driving client success through a collaborative, multi-company approach that brings together specialized agencies within the PSM portfolio to deliver integrated solutions while working toward a shared vision.