
Jonathan Anastas
CEO & Board Member
Jonathan Anastas is a results-driven gaming, entertainment, media, music and sports executive leader; delivering growth at the intersection of culture, content and commerce, with a unique track record of leading multi-billion dollar IP launches, 9-figure IPOs, 9-figure exits, and building new revenue streams.
Mr. Anastas has built a successful track record as CEO of ClashTV and has held key roles at category-leading companies, including Activision Blizzard, LiveONE, Motor Trend Group, Omnicom, and ONE Group. At Activision, he held multiple leadership roles, including Global Vice President, Chief Marketing Officer of the Guitar Hero Business Unit, Global head of Digital Social across all franchises, and Co-General Manager of the Guitar Hero Business Unit. In these roles, Anastas led all digital marketing for the launch of the Skylanders brand, a $3 billion franchise, and the #1 kids' game from 2011 to 2014. Beyond that, he led the launches of Black Ops 2 and Modern Warfare 3, both becoming the #1 grossing entertainment properties and setting speed records to $1 billion in sales. His efforts contributed to total franchise sales exceeding $10 billion. His work was awarded with the 2013 Grand Effie and the 2014 Gold Effie for Call of Duty.
Mr. Anastas was CMO at Motor Trend Group, where he led the launch of Motor Trend OnDemand, the company’s first streaming subscription product, before the sale of Motor Trend to Warner Bros. Discovery in 2017 for $275 million. Following that, he was CMO of LiveONE, Inc. (NASDAQ: LIVX), a global digital media company focused on podcasting, live entertainment, and music, where paid subscribers doubled during his tenure, and event viewership grew to over 100 million live festival streams.
Lastly, he served as Global CMO at ONE Group, overseeing all marketing for ONE Championship and ONE Esports, helping grow the company into a top-five global sports property by reach. At ONE, Mr. Anastas developed the short-form content strategy, creating a new $8 million P&L while increasing digital video views to 1.3 billion+ per month, elevating the brand from #6 to #2 globally among F1, NBA, and UFC. In addition, he led event marketing, selling out live events, and oversaw e-commerce, driving a 50% growth rate, which contributed to a successful $150 million capital raise at a $1.4 billion dollar valuation.