Your Marketing Arm.

Acquire customers, generate qualified leads, increase conversions, and grow recurring revenue through an integrated fractional marketing team led by experienced marketing executives.

Strategy

Successful marketing begins with a clear strategy... not isolated campaigns. Before launching initiatives, we take the time to understand your business, market, competitors, customers, and growth objectives. This strategic foundation allows us to prioritize the right channels, allocate budgets effectively, and develop a cohesive marketing plan that supports long-term business growth.

People

Today's marketing requires more than one person.

It requires specialists working together.

Instead of hiring nine full-time employees, PSM provides an integrated team that functions as your outsourced marketing department.

Outcomes

Every marketing initiative should contribute to meaningful business growth. That's why we align every campaign, channel, and optimization effort with measurable outcomes that matter to your organization. From generating qualified leads to improving conversion rates and maximizing return on advertising spend, our team continuously monitors performance, identifies opportunities, and refines strategy to deliver sustainable, data-driven growth.

 

Fractional Marketing Department

cmo

Fractional CMO

Provides executive marketing leadership, strategy, budgeting, and growth planning to accelerate business results.
cco

Fractional CCO

Chief Communications Officer: Shapes brand messaging, thought leadership, public relations, and executive communications.
cdo

Fractional Art Director

Leads creative direction, branding, design systems, and visual consistency across every channel.
va

Virtual Assistants

A team of trained virtual assistants for operations, editing, support, CRM, and administration.
seo

SEO Lead

Improves search visibility through technical SEO, content strategy, and authority-driven optimization.
analytics

Marketing Data Analyst

Turns marketing data into actionable insights with dashboards, reporting, and performance analysis.
Social Media

Paid Media Specialist

Manages high-performing ad campaigns across Google, Meta, LinkedIn, and other paid channels.
email

Email Specialist

Builds email campaigns and automated journeys that nurture leads and increase customer retention.
content

Content Specialist

Creates strategic content that educates, engages, improves SEO, and drives customer acquisition.

Our Focus

  • Qualified Leads

  • Conversion Rate

  • Sales Funnels

  • Website Optimization

  • CRM Management

  • Remarketing Campaigns

  • Search Engine Optimization

  • Outbound Lead Generation

  • TikTok Ads

  • Google Ads

  • Facebook Ads

  • Instagram Ads

  • Cost per Lead

  • Customer Acquisition Cost

  • Return on Ad Spend

  • Customer Lifetime Value